July 15, 2026 · 4 min read
Should Your Business Text Customers? A Plain Guide to SMS + Consent
Almost everyone reads a text within minutes; almost no one does that with email. For confirmations, reminders, and following up on quotes, texting is the highest-response channel a local business has. But there are rules — and getting them wrong can get your number blocked.
The one rule that matters most: consent
You can text people who gave you their number for that purpose — a customer who called you, filled out your form with an opt-in, or booked a job. You can't blast cold lists. Every message should make it obvious who it's from and include a way to opt out (reply STOP). That's not just etiquette; it's how carriers decide whether to deliver your texts at all.
What works (and what doesn't)
Works: appointment confirmations, on-my-way texts, quote follow-ups, review requests after a completed job, reminders. These are timely, expected, and useful.
Doesn't: generic promos to people who never opted in, over-texting, or anything that reads like spam. One well-timed, personal text beats ten blasts.
The compliance part (handled for you)
Business texting runs through carrier registration (A2P) with consent language, STOP/HELP handling, and privacy terms. It's fiddly to set up — we handle all of it, so your texts actually deliver and stay compliant.
Want texting done right? Call (248) 599-0123 or build your system. Month-to-month. No contracts.
